Description
Full color 10″ x 14″ ad for their Campbell’s Tomato Juice. This ad relishes the fact that “They’re coming back to Campbell’s“ and shows a grocer holding up a can and saying to a female customer “Yes ma’am, it’s back…and for the first time since the war there’s plenty for everybody”. The woman answers “It’s our favorite!…always was! It’ll be Campbell’s for us from now on!”. They then give the headline that says “For fresh tomato flavor, millions say ‘Campbell’s is the one”. It then says for you to “Drink deep – and find out why, back when Campbell’s was plentiful, it was the largest-selling tomato juice in America”. Then the ad shows a pair of male hands reaching through the leaves and gripping three ripe, solid tomatoes.
Source: December 27, 1948 Life magazine.
