Description
Full color 7 1/2″ x 10 3/4″ ad that both urges you to purchase and send Camel cigarettes to your loved ones who are overseas at the same time that it discusses the important things that need to be done by both those at home as well as soldiers on duty. There is a drawing of a lady sitting with her young son nearby and thoughtfully composing her daily letter to her husband stationed overseas. The caption indicating what she is going to write says “Today we bought a War Stamp for Bobby – and Camels for you!”. The photograph in the picture shows a very happy soldier sitting in his bunk with an opened carton of Camels next to him and the precious letter from home in his hands. The text talks about the importance of the letters from home are to soldiers in any of the services and claims that cigarettes from home are nearly as important. It mentions “there are 200 cigarettes in a carton of Camels…and with every one he lights, he’ll be thinking of you – glad you thought of him”. The ad claims that Camel cigarettes are First in the Service and bases this claim on “actual sales records in Post Exchanges and Canteens”.
Source: September 1943 Good Housekeeping.
