Description
Full color 9 1/2″ x 13″ ad for their Extra Blended Whiskey. The ad has a picture of an attractive, formally-dressed lady holding up a glass partially filled with ice and a mixed drink while looking at the camera. The ad headline assures us that “Even a lady could learn to like Soft Whiskey. It’s not hard.” It then tells us that “Many women don’t find whiskey very likeable. In fact, they find it hard to take. So you usually find them with gin or vodka, or one of those lady drinks. But we’ve changed all that. We’ve given whiskey more appeal. A lady can even drink Soft Whiskey straight. Without batting an eyelash. Soft Whiskey swallows nice and easy, treating her ever so tenderly. But don’t get the wrong idea. Soft Whiskey is no softie. It’s 86 proof. And does exactly what any 86 proof drink does. It just does it softer. So lady, be discreet”. It then assures us that some of the Calvert Extra is distilled in small batches, instead of huge ones.
Source: May 21, 1965 Life magazine.
