Description
Full color 9 3/4″ x 13 1/2″ ad that is for Calvert Extra Blended Whiskey. This ad asks the question, “Is Soft Whiskey soft? Draw your own conclusion”. That’s a good question so you feel that you have to read what is offered in the ad. “You have to taste Soft Whiskey to believe it. Anything less won’t prove a thing. Do all whiskeys taste the same going down? Or is this one different? Can Soft Whiskey do what any other 86 proof whiskey can do, only softer? Or is it a gimmick? You know our answers. Now we’d like yours. How soft is Soft Whiskey? We’ll accept your conclusion if you’ll swallow our pride”. They have asked a question that it is up to you to answer. There is a picture of a bottle of this product at the bottom left in this ad. To the right of that there is a large blank space that says Drawing Room. I think I know what I would do.
Source: March 24, 1967 Life magazine.
