Description
Full color 10″ x 13 1/2″ ad that is another one for their Calvert Extra Blended Whiskey. This ad is somewhat different, it has a black, granite-style floor that goes from front to back in the ad and there is a filled bottle of Calvert Extra sitting in the back, right-side corner of the picture. The ad headline next to it claims that “It’s not pushy”. It then warns you to “Watch out, though, for its easy-talking ways. Soft Whiskey could soft sell you into forgetting that it’s 86 proof”. At the bottom of the ad are placed the words “Calvert Extra. The Soft Whiskey”.
Source: October 3, 1969 Life magazine.
