Description
Full color 10″ x 13 1/2″ ad for their Calvert Extra Blended Whiskey in which it says that “Soft Whiskey doesn’t need it”. What doesn’t it need? “It doesn’t need a big fruit salad to make it go down nice and easy because Soft Whiskey goes down that way to begin with. Right from the bottle. So you can imagine how good it tastes with the optional extras. What’s the secret? Well, for one thing, we do some of our distilling in small batches instead of giant ones. And for another, we’re not going to say another word. (After all, it took us years to come up with our very own Soft Whiskey. Let someone else work that hard on theirs.) What’s important to you though is what’s in that bottle: a full 86 proof whiskey that’s easy to take. So next time you make a whiskey sour or an old fashioned, make it with Soft Whiskey. And save some of the fruit for breakfast”. This explains what the glass filled with cherries and lemons and oranges is there for.
Source: April 21, 1967 Life magazine.
