Description
Full color 9 1/2″ x 13 1/2″ ad for their “Extra” Blended Whiskey. The headline assures you that “You’ll never miss what’s missing from Soft Whiskey” and has a picture of a distorted flame to divert your attention. The text talks about how this product “goes down easy and stays smooth all the way down”. It mentions too that it is distilled in small batches instead of large ones but that is about all that they will tell you about how they make it. The text says that “Good business sense prevents us from telling you more about how we make Soft Whiskey” and reminds you that you will never miss what is missing from Soft Whiskey “but if you haven’t tried it yet you’re missing a lot”.
Source: March 25, 1966 & April 15, 1966 Life magazine.
