Description
Full color 9 1/2″ x 14″ ad that is for Calvert Reserve Blended Whiskey. This ad, appearing near Christmas-time, has a drawing that has gift-giving in mind. It is a picture of a couch that has several Christmas packages on it, each labeled, and there are two that are attracting the attention of the family dog. Nearest to him is a dog bone with the name of “Patches” on it and, farther away, is a bottle of Calvert Reserve with the name of “Bob” on it. That one seems to be attracting more of the dog’s attention than the bone. As the headline claims, “That makes two of us who got what we wanted”. The ad also says that “A man’s best friend this Christmas, we say, is likely to be the one who gives him a bottle of Calvert. For this superb whiskey is the real thing…so smooth and flavorful it simply can’t be imitated! That probably explains why, year in and year out, Calvert is reported “the whiskey most often asked for by name”. (P.S. While you’re rounding up Calvert for your Christmas list, pick up some for your own holiday hospitality. But be sure you get Calvert…if you want the real thing“.
Source: December 17, 1945 Life magazine.
