Description
Full color 9 3/4″ x 13 3/4″ ad that is for Calvert Reserve and Calvert Special Blended Whiskies. The ad headline says that “Calvert’s Protective Blending protects the character and fine quality of Calvert Whiskey“. It then says that “Nature uses Protective Blending to protect the creatures of forest and stream. Calvert employs another kind of Protective Blending to protect the smoothness, mellowness and flavor of its whiskey. That is why there is such perfect uniformity in the quality of Calvert, wherever you find it. Try Calvert next time and see what Protective Blending does…to add to your drinking enjoyment”. On the left-hand side of this ad there is a headline saying that “Nature’s Protective Blending Protects The Trout” and, then, they show two different examples of differences in the background. First, it shows about six fish swimming and the ad says “In a clear pool with white sand bottom the brook trout with its brilliant speckles would be sighted quickly by prowling mink or passing fish hawk”. Then, referring to the situation with the shade and the currents and the algae and everything else, it says “But in it’s native stream where its gay dress blends perfectly with the pebbled bottom and the mossy logs, it takes a bright eye indeed to see this elusive game fish”.
Source: May 20, 1940 Life magazine.
