Description
Full color 10″ x 13 1/2″ ad that tells you that “After a hard day at the beach, you shouldn’t have to mix your own cocktails”. They then introduce you to the Calvert Cocktails for which they show you the Gin Sour / Tom Collins. They explain this by saying “That’s the basic theory behind our Gin Sour – Tom Collins. But it isn’t the only theory. We also feel, if you can get two different cocktails out of one bottle, why not. All you have to do to get a good Gin Sour is shake with ice. All you have to do to get a good Tom Collins is add sugar, soda and ice. And since you shouldn’t have to give up flavor and freshness for convenience, we don’t mess around with imitation flavors. We start with only whole, fresh oranges and lemons. Not to mention the driest gin (100 % dry). Ours. You shouldn’t have to mix your own cocktails after a hard day of anything. (Which is a little extra theory we throw in with all our Goof-Proof cocktails)”.
Source: July 28, 1967 Life magazine.
