Description
Black and white 4 3/4″ x 13 1/2″ ad that uses Olivia de Havilland and mentions her new movie, Call It A Day to advertise for Calox Tooth Powder. The headline in this ad starts out by saying “Make your teeth shine like the Stars!” and then has a saying attributed to Olivia saying that “Calox has always seemed gentle and soft – pleasant to use. And it does polish beautifully. No wonder it’s so popular in Hollywood”. There is a second photo of the starlet that says “Lights! Powerful 2000-watt lights are poured on the star’s face and teeth. Would your teeth register pure-flawless in such a test! Countless experiences like this teach so many stars to use Calox Tooth Powder“. The ad then says that “Are a movie star’s teeth really as luxurious as they look on the screen?”…people often ask. Yes, they are. They have to be. The camera is cruelly honest – teeth have to shine beautifully. So choosing a dentist is serious business in Hollywood. Repeatedly, the choice is Calox Tooth Powder“.
Source: May 17, 1937 Life magazine.
