Description
Full color 9 1/2″ x 12 1/2″ ad for their line of watches that they were trying to sell. The ad shows three Men’s, the Jet Clipper watch that sold for $69.95, the Bulova Senator watch that sold for $35.75 and the Bulova 30 which sold for $95.00 and three Women’s watches, the Bulova Leading Lady which sold for $49.95, the Bulova Le Petite which could be had for $65.00 and the Bulova Duchess which sold for $100.00. The ad headline claims that If wishes were watches…there’d be a Bulova on every wrist this Christmas!. The ad claims that “Ten to one, someone near and dear to you is secretly hankering for the beauty and dependability of a really fine watch. To make those wishes come true, give Bulova – the gift-quality watch”.
Source: November 23, 1962 Life magazine.
