Description
Full color 9 1/2″ x 13″ ad that informs you that “Only Bulova offers 39 calendar styles to bring your wrist up-to-date for as little as $35.95″. The other half of this information is that “The modern half of your watch is missing unless it has a calendar”. You are then told to “Think modern. Think of the complete convenience of a watch that gives both the time and date! It’s like having a secretary on your wrist! And when you think of a calendar watch, think of Bulova. You’ll get more styles to choose from, more quality for your money. 39 different stunners (for men, women and teens) suit every taste, every pocketbook. Each has a fine-jewelry case, the famous Bulova precision jeweled movement, plus a dependable automatic calendar”.
Source: April 7, 1964 Look magazine.
