Description
Buick Gran Sport – Full color 10″ x 12 1/2″ ad that asks the question “How did the new Buick Gran Sports win Cars Magazine’s “Performance Cars of the Year” Award” and answers “Handsomely. Very handsomely”. This ad shows a Red Two-Door angled with the passenger side up. The text says that “You don’t win an award like that with wishy-washy cars”. The ad informs us that the Gran Sports include both the Rivera and the Skylark. We are told that they have a secret weapon under their hoods, Wildcat V-8 performance. This, we are told, was noticed by Cars Magazine the first time they turned a GS on.
Source: April 20, 1965 Look magazine.
