Description
LeSabre – Full color 9 1/2″ x 12 1/2″ ad that wants you to believe that this car, filled with features and quality, will cost you less than what is worth. There is a picture of a White 1964 LeSabre parked under a tree that is providing full shade for the couple sitting on a bench and the headline claims that “When Buick builds a LeSabre, Buick builds a high-priced car – and puts a low price on it.” The text explains that there are plenty of other cars in the price range is this car but then mentions many of the features and asks if those cars have these features. The answer is “no” for each one that they mention.
Source: February 25, 1964 Look magazine.
