Description
Buick LeSabre – Full color 10″ x 13 1/2″ ad for the slight bit of extra money buying the quality that Buick represents will cost you. The ad talks about the three Buick’s of the moment, the LeSabre, the Invicta and the Electra with the special emphasis being on the LeSabre. There is a picture of a Light Blue Two-Door LeSabre (called “The thriftiest Buick“) parked overlooking the lights of a small city while a formally-dressed couple stand by the rear of the car admiring something off to the right. The headline calls attention to “The most important $200 in the automobile world!” and the text explains that this is the difference between the cost of a car from the “leading low-priced three” and the price of the quality of a Buick. The rest of the text talks in general terms about what you will like when you drive and own a Buick. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 8, 1959 Life magazine.
