Description
Buick – Black and white 10″ x 13 1/2″ ad that calls attention to their Turbine Drive and their Easy Power Steering. There is a picture of a lady sporting a wide grin as she drives her new Buick on a curving road that follows the coastline of a wooded lake. The headline introduces “The Turbine Drive Buick ’60 with Easy Power Steering” and the caption has the lady saying “P.S. it’s one feature I’ll never go without!”. The text tells the story of when this lady went to the dealer to purchase a new car and she had several options in mind that were important to her. The salesman urged her to drive the demonstrator that was equipped with the Easy Power Steering and that drive added another item to her “must-have” list.
Source: October 19, 1959 Life magazine.
