Description
Full color 9 1/2″ x 13 1/2″ ad with another example of a time that calls for Budweiser. A man has come home from work and has come into the kitchen where his wife is cooking dinner. She has lifted the lid from the pot that holds their dinner and the husband, looking pleased, is leaning over and looks to be taking in the aroma. Unfortunately he is holding a mug filled with Budweiser in his hand, which is next to the pot, and you don’t really know if he is smiling over dinner or the Budweiser. The text says “Big Appetite…dinner’s almost ready and it sure smells good. Loosen your tie and enjoy your Budweiser“.
Source: October 4, 1963 Life magazine.
