Description
Full color 9 1/2″ x 13 1/2″ ad that shows another situation for which it can be said, “this calls for Budweiser“. We see a picture of a contented man sitting alone in a red boat on a still lake. He has a fishing net over each side, a fishing rod in his left hand resting on the side of the boat and a cold can of Budweiser in his right and he is looking back at the camera with a look that seems to be asking “Jealous?”. The text reminds us that “out fishing…across the water and over the hills there’s a busy world. It’s good to get away for a day. Enjoy yourself” and gives us words to live by when it adds “Where there’s life…there’s Bud“.
Source: April 26, 1963 Life magazine.
