Description
Full color 9 1/2″ x 13 1/2″ ad that sends the message that “When you know your beer…it’s bound to be Bud“. There are pictured two men who look to be at work because one of them has welding goggles pulled up on his head. They seem to be having lunch because the one with the welding goggles has taken the first bite from a sandwich that he holds in his hand. The other man cheerfully holds two cans of Budweiser in one hand as the text begins by telling us that A bottle of Bud can make an ordinary meal a banquet!”. It continues by claiming that “It is the beer produced by the costliest brewing process known“ and that “more people have enjoyed more Budweiser than any other beer in history“.
Source: July 27, 1953 Life magazine.
