Description
Full color 9 3/4″ x 13 3/4″ ad that is for Budweiser Beer from Anheuser-Busch. Pictured in this ad is a “Drawing by permission C.E. Lauriat Co. Publishers of Boxwell’s ‘Life of Samuel Johnson'” and it shows “men of great worth” dining at somewhere that they can be served. The ad headline asks “Do You Keep Your Friendships In Constant Repair?” and then answers by saying “All who knew wise old Samuel Johnson, the author of the first great English dictionary, were awed by his capacity for hard work and charmed by the witty company he drew around him to relax when work was done”. It then says that “Sam Johnson said that a man should always keep his friendships in ‘constant repair’. He was right. A man is known by the company (crossed out and replaced by ‘friends’) he keeps. You know what friends mean…how they rally ’round you when your skies are gray…help untangle your thoughts and restore clear thinking…squelch your foolish fears…bolster your confidence and give new strength to your courage. And when skies are bright again, what a pleasure it is to gather your friends together to laugh over the past, enjoy the present and plan for the future with fortitude. With your friends about you, if you feel that you are rich…you’re right. * * * Because of the companionship that Budweiser offers, it has been the center for circles of friends for generations. One sip tells you that it was making friends that made Budweiser, the Perfect Host”. There is a box at the bottom of this ad that says “Make This Test. Drink Budweiser for five days. On the sixth day try to drink a sweet beer. You will want Budweiser’s flavor thereafter”.
Source: May 13, 1940 Life magazine.
