Description
Full color 9 3/4″ x 13 1/2″ ad that talks about the fine beer from Budweiser. This ad has a drawing of a cavern that has millions of years of Stalactite growing in it and there are two men lounging around enjoying the sight of this natural wonder. The ad headline says that it is “Aged a Million Years” and then tells that “A split second to make a raindrop…a summer to grow a barley grain…but a million years to grow a stalactite. Why does Mother Nature take so long to produce her wonders in caves? Because to do each thing right, she finds a certain measure of skill is needed – a certain amount of time is required… And so it is in producing fine beer. Choicest hops, finest barley are not alone responsible – months of careful ageing cannot be given full credit – nor is all the skill of 80 years’ brewing experience the sole factor. But the three combined give you Budweiser – a beer matchless in bouquet, distinctive in flavor, always sparkling in golden richness”. The ad then challenges you to “Make This Test!”. You are requested to “Drink Budweiser for five days. On the sixth day try to drink a sweet beer. You will want Budweiser’s flavor thereafter”. This ad says “Budweiser – America’s Social Companion”.
Source: May 17, 1937 Life magazine.
