Description
Full color 9 3/4″ x 13 3/4″ ad for Bosco Milk Amplifier. This ad has a drawing of a mother cow and her baby standing in the meadow and the baby has turned to her mother and is saying, “Mama, why can’t I have Bosco in it” causing her mother to look at her very wide-eyed. The ad headline assures us that “Everybody loves Bosco and Milk!” and the ad text adds more to the story. “Children and grown-ups everywhere are drinking more milk with delicious, chocolate-flavored Bosco added. Bosco is rich in iron, and iron is essential to help build good red blood. Bosco and milk is so quick and easy to mix. Just stir a spoonful in a glass of milk…it’s ready. And it’s economical, too. Buy delicious, iron-rich Bosco today from your milkman or grocer”. At the bottom of the ad there is a picture of the product, just in case you forget what it looks like.
Source: April 28, 1941 Life magazine.
