Description
Black and white 5 1/4″ x 13 1/2″ ad for Bosco Milk Amplifier. This ad has a series of pictures that start off with one that shows a boy hopping over a fence from a, well, it’s a turkey. The ad headline states that “Where There’s PEP There’s IRON“. Below this there is a box that claims that “Yes…Iron Is Essential for growing youngsters (and for grown-ups, too)…to help build good, healthy red blood. Bosco adds to milk iron that is lacking in many foods. And children drink more milk with chocolate-flavored Bosco. Costs so little too”. At the bottom of this ad is a three-picture series showing what happened after the turkey attacked the young boy. In the first picture, the boy is talking to himself and saying “Jiminy, now maybe Mom won’t give me my Bosco and milk today”. In the second picture, the boy is looking happily at his Mother while holding a glass of Bosco and saying, “You mean I can have by chocolate-flavored Bosco and milk anyway?”. In the third picture, we see the Mother holding the jar of Bosco and looking at the reader as she is saying that “He gets Bosco for being good…and it’s good for him, too. It’s rich in iron”.
Source: October 28, 1940 Life magazine.
