Description
Full color 9 1/2″ x 14″ ad for their Instant Coffee. This ad has three drawings that demonstrate that “N-e-v-e-r did a coffee give you all this!” and shows a “New, high in enjoyment – or your money back!”, how it is a “Magic convenience – no pot, no grounds!” and, best of all, “…for economy, half again as many cups!”. There is a picture of Elsie placed behind a steaming cup of this product and the jar that it came from saying that “You couldn’t ask for more than this in a coffee, friends, so c’m’on – serve Borden’s every meal, every day!”.
Source: May 12, 1947 Life magazine.
