Description
Full color 9 3/4″ x 13 3/4″ ad that seems to advertise pretty-much everything that Borden’s was making. The ad, which has a lot of drawings in it, starts off with the headline asking “‘Should a parent open a child’s mail?’ asked Elsie, the Borden Cow”. The text continues by answering “‘Why, certainly, a parent should open a child’s mail’ answered Elmer, the bull. ‘No daughter of mine is going to keep secrets from me’. ‘Now dear’, smiled Elsie the Borden Cow. ‘I’m sure that Beulah has no secrets from either of us. But, don’t you think that children have a right to privacy, same as grownups'”. The conversation, and the ad itself, goes on and on, but they have Liederkran Cheese pictured and Borden Instant Coffee also pictured with descriptions for both of them. At the bottom of the ad, there is a drawing that seems to show everything that Borden’s was making along with a banner saying ” – if it’s Borden’s, it’s got to be good!”.
Source: December 20, 1948 Life magazine.
