Description
Full color 9 1/2″ x 13 3/4″ ad for Borden’s Eagle Brand Sweetened Condensed Milk, Homogenized Milk, Fine Cheeses, Ice Creams and Milk Sherbets. This ad begins with a picture of Elmer packing his suitcase in the bedroom, his son watching and Elsie just walking in to say that “Some men can’t see farther than the rings in their noses!”. “‘Look woman’ bellowed Elmer the bull, ‘you leave my nose out of this. We’re talking about me – all of me’. Certainly, dear’ agreed Elsie the Borden Cow, ‘and it’s my very favorite subject’. ‘Cut the soft soap’ snorted Elmer, ‘I tell you, I’m tired of being called Elsie’s husband. I’m going far away – maybe to another country. I’m going to do big things – and I mean, big‘. ‘You have to go a long, long way, darling’ smiled Elsie to find a country that offers you the opportunities that America does. Here, anyone with a good idea can make it into something wonderful for himself and loads of other folks, too. Did I ever tell you about Gail Borden’s Eagle Brand Condensed Milk“. This ad goes on and on, talking about the other items that I listed in the beginning in plenty of details and, as the last picture in this ad claims “- If it’s Borden’s, it’s got to be good!”.
Source: December 17, 1945 Life magazine.
