Description
Full color 9 1/2″ x 13 3/4″ ad for Borden’s HEMO Drink. This ad starts off with the headline stating that you could “Bounce Back With HEMO – New Vitamin And Mineral Drink”. Next we see the cartoon picture showing Elsie, the Borden Cow sitting on her chair on the beach, pointing towards the board that starts off by saying that “Just One Glass Of Hemo Gives You:” and saying “Drink your vitamins and like ’em!”. She seems to be somewhat surrounded by people enjoying their time on the beach and it seems like no one is paying attention to her. The text informs us that “There’s a grand new vitamin drink waiting for you at the nearest soda fountain – and at your grocer’s or druggist’s. It’s Borden’s HEMO – new vitamin and mineral-fortified drink. HEMO has the smoothest, richest malted flavor you’ve ever tasted – yes, better than the tastiest malted milk. And, in addition, HEMO is supercharged with food elements you need for health and vitality! Vitamins A, B, D, and G, plus Iron, Calcium and Phosphoros. Just one glass of HEMO daily added to a usual diet makes up almost any shortage of vitamins and minerals. So start drinking HEMO now. See if it doesn’t give you more ‘get-up-and-go’!”.
Source: August 10, 1942 Life magazine.
