Description
Black and white 7 3/4″ X 11″ ad that is for their Bolex H Series of movie cameras. This ad starts off with the words “Studio in a Camera” showing a scene inside of a camera. It then says “The Superb Bolex H Series. Settings and features for all professional effects”. It then says “All in one camera – the settings and features you need for sports, advanced amateur, laboratory and commercial movies. This Studio-in-a-Camera gives you instant choice of standard, wide angle and telephoto shots with 3-lens turret…speeds from 8 to 64 fps, the widest selection made…hand-winding backward and forward for lap dissolves…continuous run lock…time exposure…single frame controls…footage and frame counters…constant film speeds with automatic cut-off on rundown to avoid spoiled footage”. It then says that it has “3 Models including Bolex H-16 Leader“. Continuing on it says “The professionally equipped Leader is the most precise 16mm mechanism that Swiss craftsmanship can provide. The H-16 Leader gives you foolproof through-the-lens focusing…parallax-corrected viewfinder. Lenses are famed Kern-Paillard, made especially for Bolex, with up to 10 elements for movie brilliance. Prices for the Leader start at $229.50. Series include the H-16 (16mm) Reflex for direct through-the-lens viewing while shooting, from $419.50; and the H-8, a special 8mm model that combines all professional features with a remarkable 100-foot 8mm film load, from $229.50″.
Source: May 1958 Holiday.
