Description
Full color 10″ x 14″ ad that has a pair of drawings, one of old-time beer drinkers and the other of today’s beer drinkers. The question pondering the people is “What made Milwaukee change its mind?” The first line of text in the ad is that “No doubt about it…modern times and modern taste have changed Milwaukee’s mind about beer”. We are told that “Gone are the days when America’s beer capital could not agree on which beer was the finest. Now, year after year, Blatz is the largest selling beer in Milwaukee”. We are told that it is “far and away the favorite in the city where nearly three-quarters of the country’s wonderful premium beers are brewed”. If you like Blatz beer then you’ve probably heard the song “I’m from Milwaukee and I ought to know, it’s Blatz, Blatz, Blatz wherever you go“.
Source: February 16, 1953 Life magazine.
