Description
Black and white 9 3/4″ x 13 3/4″ ad that is for their Black & White Blended Scotch Whisky. This ad has a large drawing that shows the Back Dog pulling a sled that is carrying the White Dog. The sled is a normal, two runner sled but it has an empty box on it that is labeled Black & White Blended Scotch Whisky. The White Dog seems to be very happy at the speed that the sled is going at. The ad headline simply says “A Case of Christmas Cheer” and, below that, claims that “Black & White * Blended Scotch Whisky 86.8 Proof * The Fleischmann Distilling Corporation, New York * Sole Distributors”.
Source: December 17, 1956 Life magazine.