Description
Black and white 5 1/4″ x 13 3/4″ ad that is for the Black & White Fine Old Blended Scotch Whisky. This ad starts off with the Black and the White Scotties sniffing and investigating footprints that have been laid in the soil and, as the headline says, they are “On the Right Track!”. The text claims that “You’re heading straight toward perfect satisfaction in Scotch when you follow Black & White. For this great whisky has an unmistakable personality…a fine Character that leads you to magnificent flavor and subtle bouquet. And it’s a Character you can always depend upon…for it has not been changed since the famous blend was created generations ago, That’s why you’re always on the right track when you ask for Black & White“. As they say at the bottom of the ad, “The Scotch with Character“.
Source: May 20, 1940 Life magazine.
