Description
Full color 9 1/2″ x 13 1/2″ ad for Bisquick Enriched Flour. This ad has a drawing that shows a mother making Bisquick Waffles for her family and the plates are being held back for multiple helpings, in fact, as the headline of this ad says “Hey – me next, Mom”. The text says, “Well, you should have made extra batter. Bisquick waffles just naturally disappear faster than most kinds. They come out rich and gold and crisp…with a flavor that fairly hollers ‘More!’ It’s the Bisquick that does it…the fine enriched fluor, the bland, sweet shortening, the careful way everything is all blended together in Bisquick…to save you time and to make waffles family people love. (And they’re the same people who love all those things there at the bottom of the page…all the beautiful things Bisquick makes so good…so easy.) Reach for the Bisquick, ma’am. It’s the shining truth…for feeding a family, you can’t beat Bisquick“. At the bottom of this page are examples of things that could be made better with Bisquick; they show Dumplings; Muffins; Pancakes; Waffles; Cobbler; Coffee Cake; Meat Pie; Biscuits; Velvet Crumb Cake; Cinnamon Rolls; Shortcake and Cookies.
Source: September 22, 1952 Life magazine.
