Description
Black and white 9 3/4″ x 13 3/4″ ad that was for Birds Eye Brand Chopped Steak. This ad starts off with a wife standing there thinking “I would have to marry a Chipped Steak Fiend!”. He is looking at the table and she thinks “How my Frank hates it when I serve him food fixed just a little bit fancier than usual. So I suspected trouble the night I tried a new recipe for chopped beef loaf. (The cook book called it “Hamburger Surprise”)”. They are sitting down and eating and she says “Goodness knows, it looked lovely on the table. There it was…tender, juicy meat loaf, garnished with tiny strips of pimiento and crisp parsley sprigs. And, on all sides, a fringe of well-browned potato patties. Frank looked impressed. Still, I’m never quite sure”. The real test was when the meal was done. “But when he’d finished eating, there was no mistaking his ear-to-ear grin. “Lady, Lady” he blurted out. “Even in this disguise, that’s real steer beef flavor. It’s wonderful. Imagine ordinary hamburger tasting like that”. The ad goes on but, “Where can you buy these luscious foods? You may not always find a Birds Eye dealer right around the corner. For all stores do not yet have these grand foods. But it will be worth your while to look for one. Finding it, can bring you the food thrill of your life. Remember, Birds Eye represents only the top quality in Quick-Frozen foods. Therefore, be sure you look for Birds Eye in the window, and the Birds Eye on the package”. The ad lists several of the foods they have ready. They have Oven-Fresh Flounder Fillets, Corn-On-The-Cob, Strawberries – sliced for Shortcake, Lobster Meat from Maine, Field-Fresh Asparagus Tips, Broccoli – tender shoots only, Chopped Steak – never ground, Stringless Green Beans, Spinach – washed, no sand” and “Garden-Fresh Peas”.
Source: May 13, 1940 Life magazine.
