Description
Black and white 4 1/2″ x 5 1/4″ ad for their Shotguns. The ad has a picture of an Over-Under with the headline claiming that “Its very name throbs with adventure! Beretta“ and the text continues on with glowing terms of praise for this product. The ad has prices for the different models available at this time. These include a Single Barrel for $41.95, an Over & Under from $174.75, a Pump from $91.25, an Automatic from $139.75, a Double Barrel from $167.75, a Double Barrel Magnum from $187.75 and, thrown into the mix, a .22 cal Automatic Rifle for $72.95.
Source: September 1962 Field & Stream.