Description
Full color 9 1/2″ x 13″ ad that is for the Benson & Hedges 100’s Cigarettes. This ad has a watchmaker working around his shop and he is working on the front window, probably trying to adjust his signs or something. The man is smoking a Benson & Hedges 100 as he is working and, as he is trying to get closer to what he is trying to accomplish, his cigarette turns out to be longer than what he realizes. Just below the broken cigarette in this ad is the caption saying that this is “America’s Favorite Cigarette Break” and, at the bottom of the ad is the infamous Benson & Hedges 100’s saying.
Source: June 25, 1971 Life magazine.
