Description
Full color 9 1/2″ x 12 1/2″ ad for their cigarettes long enough to cause small accidents. The ad has a balding man with a Benson & Hedges 100 in his mouth in a store shopping for toupees. He has gotten too close to one of the heads on a stand and bent the end of his cigarette upwards as he stares and wonders how this one would look on him. The headline calls it “America’s favorite cigarette break” and shows packs of Regular and Menthol.
Source: April 30, 1971 Life magazine.
