Description
Full color 7 3/4″ x 10 1/2″ ad for their 100’s and Menthol 100’s. The ad has a picture of a pack of the regular Benson & Hedges lying on a table with an opened pack of the menthol Benson & Hedges standing next to them. The ad has a caption that claims “Only 11 mg tar” and another that asks “Who could make light of themselves better?”.
Source: May 1978 Playboy.