Description
Full color 10″ x 13″ ad shows a scenic view of mountains while an Indian in headdress squats and sends smoke signals, one puff at a time, with his cigarette. The ad headline promises that this cigarette is “3, 4, maybe 5 words longer than king size”. Shown at the bottom of the ad are a package of their 100’s and one of their Menthol 100’s.
Source: June 14, 1968 Life magazine.