Description
Black and white 7 1/4″ x 10 1/2″ ad that displays this cigarette as a Quality Cigarette shortly after they became available in the United States. The picture in the ad shows the unique way that their cigarette packs worked and called the product “Top Drawer”. The text reveals that the outer wrap held all of the information, such as the product name, and when it was removed it became your own personal case. It explains too that the filter was recessed into the mouthpiece so that it never was able to touch your lips or intrude on your enjoyment. It also bragged about the blend of the world’s choicest tobaccos and that this is a limited edition cigarette. The final claim is that “With Benson & Hedges you pay more…you get more”.
Source: November 1962 Holiday.
