Description
Black and white 9 1/2″ x 13″ ad for the Timex Ben Hogan Sports Watch. The ad features a photo of the golfer’s smiling profile and a time exposure of his swing. The ad headline claims this watch was “Born out of 100,000 golf swings” and that it is shock-Resistant, Waterproof and Dust-proof. The ad shows a picture of the watch, a picture of the gift package and mentions a price of $25.00. The text claims that this watch is as good as a $50.00 watch and urges you to “try it on your wrist today”.
Source: May 4, 1953 Life magazine.
