Description
Full color 9 1/2″ x 13 1/2″ ad for Pabst Blue Ribbon Beer with a picture of golfer Ben Hogan standing in the locker room holding a glass of beer while he talks to another golfer who, while sitting, is reaching for his glass of beer. The ad headline claims that “Ben Hogan says: ‘for that smoother taste – just ask for…Pabst Blue Ribbon‘”. The text mentions some of the events he has won and claims that when Ben drinks Pabst, “Ben’s eyes are pleased”, “Ben’s nose is teased” and “Ben’s taste agrees”.
Source: May 22, 1950 Life magazine.
