Description
Full color 9 1/2″ x 13 1/2″ ad for the Cheaper Rates charged on Sundays. The picture shows a mother and daughter sitting in a living room, table strewn with books, tennis racquet and records, as the mother tells the daughter “We’ll miss you…so be sure to call us every Sunday.” They promise that, on Sundays, you can call anywhere, anytime in the continental U.S. for $1.00 or less.
Source: August 27, 1965 Life magazine.
