Description
Black and white 9 1/2″ x 13 3/4″ ad that is for the Bell & Howell Filmo Movie and Snapshot Camera. This ad starts off by saying “Inexpensive color movies!” – “with the new palm-size Bell & Howell Filmo – only $49.50″. The ad offers several different types of pictures that could be taken, pictures of Vacations, pictures of Children and pictures of Travel. The text asks “Can you make snapshots? Then you’ll be glad to learn that you can now take action movies just as easily – and just as inexpensively – with the new palm-size Filmo – using 8 mm. film. And you can make rich, full-color movies with the same camera. Just sight through the spyglass viewfinder, touch a button, and what you see, you get. Men who have satisfied Hollywood’s exacting demands for professional motion picture equipment make the Filmo with the same wonder precision workmanship. With fast, color-corrected lens, only $49.50 at reliable photographic stores everywhere. Let Us Send You An Interesting Booklet. “How to Make Inexpensive Personal Movies” tells how easily and economically the joys of personal movies can be yours. Every family should read it. The coupon brings a copy without charge”.
Source: June 21, 1937 Life magazine.
