Description
Full color 9 1/2″ x 12 1/2″ ad for their cigarettes with “Just the right touch of menthol”. The picture shows a young couple who have taken a short hike to a wind-swept rocky coastline and are sitting with their cooler and their Belair cigarettes and sharing some private time. The headline urges you to “Start fresh with Belair“ and the text mentions that you can get a cooler just like the one in the picture by saving the B&W Coupons that were to be found on Belair and Raleigh cigarette packs.
Source: August 18, 1972 Life magazine.
