Description
Full color 8″ x 11″ ad for Beefeater London Distilled Dry Gin. In this ad that is a picture of a full bottle of this product, shown with the label facing forward. The ad headline says that “England is England. And “London Dry” is anywhere”. It then explains that “”London Dry” is a type of gin. It means the gin contains no sweetness. It doesn’t necessarily mean that it’s made in London. A “London Dry” gin can come from Cincinnati, Peoria or even Linden, New Jersey. However, there is quite a bit of difference between an English-sounding gin and a gin actually distilled and bottled in London, England. Consider if you will, the most famous of all imported gins, Beefeater. Since 1820, Beefeater has been noted for its delicate and distinguished taste. To the fastidious, Beefeater is the first name for the martini. Beefeater’s identifiable excellence is due in no small part to the personal supervision of the Burrough family. Beefeater is the only gin in London produced by the family of the original founder. To this day, each distillation must be sampled and approved by a family member. Each bottle is numbered and recorded. Taste a Beefeater yourself. You’ll find it a charming geography lesson”.
Source: November 1968 Playboy.
