Description
Full color 7 1/2″ x 10 1/2″ ad for their Bonanza line of planes. Pictured in the ad is a Bonanza V35B which is shown in the air and the headline promises that you will “Save time. Money. Fuel. Cover your territory in a Beechcraft Bonanza“. The text describes some of the capabilities of these four to six place planes and claims that you will use “less fuel than a standard size 1974 automobile”. It goes on to give specific fuel and time estimates for trips using a Beechcraft Bonanza as compared to the standard 1974 automobile and then makes the comparison even stronger by factoring in the “average of 3.1 passengers per trip”. Then, as the reader’s mouths began to water, it mentions the ease with which the normal human could learn to fly a Beechcraft Bonanza or, better still, use one of the “many excellent professional pilots available right now”. It then tries to seal the deal by promising that you can use one of these planes “for about $170 per month net capital cost”.
Source: May 20, 1974 Newsweek.
