Description
Full color 10″ x 13 1/2″ ad that discusses the kinds of Kentucky Bourbons they were making and bottling. The picture in the ad is a black and white one showing a man sitting at a table with his hands behind his head looking at, in color, four bottles of Beam products. The floor has scraps of ribbon and paper and there are three or four presents behind him. The headline says that these bottles are “Too good to wrap”. It explains that “Beam Bottles were never meant to be concealed (except, perhaps, in their own attractive gift cartons). The people on your gift lists should see them quickly…without having to undo a lot of fancy wrappings. When they see the Beam label, and taste the incomparable flavor of the World’s Finest Bourbon…your reputation as a gift-giver is made”. At the lower left corner of the ad can be seen a bottle of Jim Beam which it says is the most popular of the Jim Beam Bourbons, a bottle of the Beam Bottled in Bond, which was aged fully for 6 years, a Beam’s Pin Bottle which would be aged for 8 years and had a unique Pin-Point Pourer and a bottle of the Beam’s Anniversary Bourbon which was advertised as being aged for 160 months.
Source: December 5, 1955 Life magazine.
