Description
Full color 9 1/2″ x 12″ ad has a photo of ten different brands of American made whiskey standing together and a bottle of Barton’s QT Premium American Whiskey standing in front. The ad headline explains that “Every leading American whiskey is distilled the same way. Except one.” It then says that “Barton’s QT is lighter and milder than any whiskey you’ve ever tasted. Because it’s distilled at a higher proof than most traditional whiskey. And it’s stored in selected, seasoned barrels. (Traditionally, most whiskey has been stored in new barrels.) And Barton’s QT is filtered in a special way – to make it lighter and smoother. Next year, we expect that many other distillers will also be selling whiskey distilled at a higher proof than traditional American whiskey and stored in seasoned barrels. But there won’t be another whiskey as light and smooth as Barton’s QT for a long, long time”.
Source: October 29, 1971 & November 19, 1971 Life magazine.
