Description
Full color 10″ x 13 1/2″ ad for the variety of reasons that you should drink a product made from this organization. The headline claims “The Goodness of Malt adds a premium to pleasure” and has a drawing of a man sitting at a bar lighting a cigarette with a newspaper folded in front of him as he leers at the glass being filled, hopefully for him. The caption on this picture says “Fun Flavor you can pour” and there are two other smaller pictures below that present other arguments why you should drink a Barley and Malt product. There is a picture of two alert men working at a construction site and another of a man pouring cereal into his bowl at the breakfast table. The captions for both of these pictures talk about the healthy value that Barley and Malt products give a body, just like breakfast, and how it will “aid digestion…pick up lagging energies”.
Source: February 23, 1959 Life magazine.
